Discover the Flow of Innovation — Tefal’s New Retail Experience

Welcome to a reimagined way of shopping—where every step you take is guided by thoughtful design and intuitive layout. In Tefal’s newest retail store, layout is not just a structure—it’s a journey. One that seamlessly flows from curiosity to inspiration, from discovery to decision.

From the moment you enter, the space invites you to explore—starting with the hero displays that celebrate our latest innovations, then gently guiding you through clearly defined zones for cookware, appliances, and kitchen accessories. Each zone is crafted to tell a story, allowing you to interact with the products in a setting that feels natural, warm, and alive.

The open circulation encourages free movement without confusion, making your experience both efficient and enjoyable. Visual sightlines are unobstructed, ensuring that you’re always drawn forward with clarity and ease. It’s a layout designed not just for aesthetics, but for how you live, think, and cook.

Every curve, every shelf, every angle was intentionally placed to make your shopping experience more than transactional—it becomes emotional. A space where you can imagine the joy of cooking, the warmth of sharing, and the spark of everyday innovation.

At Tefal, we don’t just design for the eyes. We design for the flow of your journey.

Design & Build : Graha Irass Interior (adopted Tefal global store design)

Production : 1.5 months (Completed May 2025)

R&D Department, SC Johnson & Sons Pulo Gadung

SC Johnson & Son R&D Department is located inside their plant in Pulo Gadung, Jakarta. The cleanliness yet colourful and energetic feels were part of the brief to deliver an office with sublime of modern & minimalistic touch around their meeting room, staff area, laboratories and kitchen area. The highlight of the office was the upstairs mezzanine lounge where staff can get together in bean bag chairs and exchanging ideas.

Harrn & Thann

Harrn & Thann

Harrn & Thann is a wellbeing home spa who offers range of skin & body care products. Harrn & thann plaza Indonesia is one of the flagship store as extension of the spa centre in Plaza Senayan. Shop is designed to create atmosphere with Asian holistic approach and dominated with dark – wood material selection to create the same relaxed & restoration feeling as customers enter the spa centre. The furniture such as the lampion lighting & red display are initiating the originality of the products dominated by Asian culture

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