Discover the Flow of Innovation — Tefal’s New Retail Experience

Welcome to a reimagined way of shopping—where every step you take is guided by thoughtful design and intuitive layout. In Tefal’s newest retail store, layout is not just a structure—it’s a journey. One that seamlessly flows from curiosity to inspiration, from discovery to decision.

From the moment you enter, the space invites you to explore—starting with the hero displays that celebrate our latest innovations, then gently guiding you through clearly defined zones for cookware, appliances, and kitchen accessories. Each zone is crafted to tell a story, allowing you to interact with the products in a setting that feels natural, warm, and alive.

The open circulation encourages free movement without confusion, making your experience both efficient and enjoyable. Visual sightlines are unobstructed, ensuring that you’re always drawn forward with clarity and ease. It’s a layout designed not just for aesthetics, but for how you live, think, and cook.

Every curve, every shelf, every angle was intentionally placed to make your shopping experience more than transactional—it becomes emotional. A space where you can imagine the joy of cooking, the warmth of sharing, and the spark of everyday innovation.

At Tefal, we don’t just design for the eyes. We design for the flow of your journey.

Design & Build : Graha Irass Interior (adopted Tefal global store design)

Production : 1.5 months (Completed May 2025)

Gobel International Tbk Head Office

Faced with new modern of working, Gobel is renovating its office to reflect more of a Holding company that has existed through decades and successfully transformed life of Indonesian people and its employees.

To reflect with modern way of working, Gobel carries new Open Space Office concept to promote collaboration, exchange ideas and simply take a moment to relax. This includes Open space Meeting Rooms, hybrid working areas and lounge areas that allows brainstorming with large shared tables.

For design concept, We want to carry a theme of “Mid Century Design” , purposely to emphasize that Gobel is a company that has been through generations and successfully prospering Indonesia citizens as Gobel’s first goal & ambition. Hence, the ambience of Gobel New Office is aiming to be Grandeur, Luxury but still feels warm and humble. The Materials selection used in this new office will mirror the noble ambition, by using Indonesian Heritage material that can be found easily in Indonesia such as using Rattan, Hyacinth, Batik and teakwood

The spirit & principles of Gobel itself are reflected through the touch of colors on furniture such as Green & Yellow to reflect Banana Leaves and Blue to express the respect of long partnership with Panasonic Japan.